Boys are under-coached in life. They get trained in sport but neglected in character.
Parents are overwhelmed. They want structure, mentorship, and results-but don’t know where to turn.
Social media is discipling them. It’s shaping their identity more than their school or team.
Many are living under labels. “Lazy,” “at-risk,” “disengaged,” when what they need is a mentor who sees deeper.
They’re not soft. They’re searching. For brotherhood. For answers. For purpose.